BMW China has officially announced a sweeping adjustment to the recommended retail prices of more than 30 key models, with some flagship vehicles seeing reductions exceeding 300,000 yuan (42,900 USD). The price cuts, which took effect on January 1, 2026, represent one of the most aggressive pricing strategies ever implemented by the luxury automaker in the Chinese market.

BMW slashes Prices by up to 24% in China to counter fierce market competition in 2026